Smartchoice

Smartchoice.pk is Pakistans leading insurance marketplace, we help individuals and business compare and buy insurance policy instantly. Pakistan’s current insurance market size currently stands at $2bn with one of the lowest insurance penetration, however promises a huge growth potential with fast growing middle class and 80M+ smartphone users the market is ready for disruption in this space.

We operate in both B2B and B2C space. In B2B we target SMEs to insure their employees for health and life, while in B2C we have varied insurance products including health, travel, motor and life insurance products. We are on our route to grow by 300% (even in covid times) compare to 2019.