QBIT

Qbit is a decision intelligence platform that helps CPG brands scale faster by revealing why consumers buy. In place of costly and cumbersome in-person interviews or focus groups, a proprietary blend of AI and IoT technologies enables Qbit to quickly and accurately measure consumer purchase intent through in-the-moment verbal sentiment and physical product engagement. Qbit offers decision intelligence solutions for products, competitors, packaging, flavors, tastes and the post-purchase journey.