Pure Harvest Smart Farms

Verified Startup

Company Information

Pure Harvest Smart Farms is a UAE-based, technology-enabled agribusiness start-up focused on local, sustainable cultivation of premium quality fresh fruits & vegetables sold year-round at affordable prices versus comparable quality imports. We develop and operate high-tech, climate-controlled farms to grow a variety of crops and sell our products directly into the markets in which we operate. In early-2018 we successfully deployed our first-ever farm in Nahel, Al Ain growing a wide variety of flavourful tomatoes that “Taste Like They Should TM”. Our products are selling-out at major retailers in the UAE and are consumed at an assortment of elite restaurants & hotels. Our brand is associated with incredibly tasty produce and we are quickly building a loyal and vocal customer base. We are now expanding into new crops (strawberries and leafy greens) and into new geographies (Saudi Arabia, Kuwait). Technology, data, and innovation are core to our ethos, and we aim to redefine the Middle Eastern agricultural sector. We are passionate about what we do, and we are believers in the growth potential of the company. Our team is multi-cultural (American, European, African, Middle Eastern, South Asian), and our backgrounds diverse (horticulture, engineering, private equity, management consulting, retail, marketing, etc.). Never a boring day at Pure Harvest.

In recognition of regional vulnerabilities associated with food import dependence, water scarcity and sustainability, Pure Harvest is committed to resource efficiency and to overcoming climate challenges to affordably deliver premium quality fresh produce to the Middle East.


Business Type N/A

Linked Institutions N/A

Primary Industry N/A

Date Founded 12/2016

Founders 3

Team Members 1 - 10

Development Stage Growth

Revenue Generating Yes


Demographics

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