Incepture

The broadcast sector (both pay and free) is emerging from one of the toughest periods in its history. During the recent recession macroeconomic forces combined to provoke panic within the industry and drain investors’ confidence. While the upturn in the economy has given traditional broadcasters some financial stability, the current bounce should not obscure some of the more structural trends and issues that still threaten to overwhelm media businesses that do not embrace and speed up their digital transformation journey towards a multiplatform digital era. The performance of INCEPTURE versus the more traditional pay and free-to-air broadcasters clearly highlights the different expectations that financial markets have about the sustainability of traditional broadcasting business models, and the potential of truly “interconnected” business to consumer models to gain traction and generate value at scale.