Headquarters: Login to unlock
Branches: Login to unlock
Sub-Industries: Login to unlock
Industries: Login to unlock
Geographical Focus: Login to unlock
In 2008, three young Egyptian entrepreneurs launched their business Delicious Bakery. Tarek El Nazer, Basel Mashhour and Sameh El Sadat founded the first bakery to target Egypt’s upper class with fresh bread, pastries and sandwiches. In a market dominated by informality, lack of product differentiation, and low margins – their model stands out. By using a sophisticated par baking and frozen delivery system, the retail locations stay stocked with hot bread and minimise overhead.
Business Type
N/A
Linked Institutions
N/A
Primary Industry
N/A
Company Size
201 - 500
Date Founded
01/2008
Revenue Generating
No
Founders
N/A
Development Stage
Idea exploration
Headquarters: Login to unlock
Branches: Login to unlock
Sub-Industries: Login to unlock
Industries: Login to unlock
Geographical Focus: Login to unlock