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Company Information

EdooodleIT is a social networking service for parents and educators to actively engage and participate with children in an informal learning space to capture, stage and cultivate a child’s creativity development during their primary years. Designed for kids 5-12, EdooodleIT advocates for safe and responsible child digital literacy encouraging children to create and cultivate digital portfolios that trade on their ideas in an affinity space where the informal outcome is heightened creative confidence and critical thinking.

The EdooodleIT service advocates a community of idea’s generation and design inspiring children to help create, shape and reshape the platform’s content where space is not fixed but it is transformed by interaction. Trading off a common belief that a child’s imagination needs to be preserved and evolve with their formal education.

At the core of our vision is to connect children globally. We want to break down physical borders and social economic status to reach the creative voices of all children. Our ambitions are great but we define success by each child we can impact. Our current outreach program is underway in Gambia, #GambiaKidsCreate (follow our activity on Twitter) where we are supporting the establishment of small makerspace community centre for children to gather and learn about design thinking and use these skills to come up with local solutions to their everyday problems.

EdooodleIt is an Ethan&Co company, a Dubai based design firm that constructs online and offline platforms for parents to empower their child’s creativity as they develop. The Ethan&Co mission is to capture the imagination in every child and ignite curiosity through design and innovation. At Ethan&Co we believe that creativity and imagination should be boundless. If we start to constrain thought and enquiry in our children when they are young, then how can we expect them to be innovative critical thinkers when they grow up? The leaders, innovators and designers of tomorrow are going to grow into a world that is experiencing a technical revolution that is taking place faster than any previous industrial revolution in the history of mankind. A world where it is expected that 60% of future jobs, do not exist today. At Ethan&Co our motivation is to prepare, encourage, enhance and enable children to be ready for this new world.

Date Founded 11/2012

Primary Industry N/A

Founders 3

Team Members 1 - 10

Business type N/A

Development Stage Launch

Revenue generating Yes

Linked Institutions N/A


Headquarter: United Arab Emirates (UAE)


Industries: N/A

Geographical focus: MENA

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