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3al Mashy


Company Information

3al Mashy is a new take on tradition. It is the first of its kind, mobile, eco-friendly food vending cart that aims to sell clean and safe food items at street prices in Greater Cairo and eventually across the entire nation. Our primary target market is those who are on-the-go, money-conscious, and predominantly use public transportation. They constitute the bottom- to mid- tier of the population (approximately 60% of Egyptians), who value low-priced, quality, and easily accessible products. Currently, this segment relies on taking a huge risk every time they consume food from a street vendor, often times getting ill and struggling with health issues such as Hepatitis A and food poisoning. Through 3al Mashy, our customers will gain peace-of-mind knowing that 3al Mashy outlets and our food products consistently adhere to strict quality, safety, and hygiene standards. This promise of “Quick, Clean, Quality Cuisine” is the most important relationship we aim to build with our consumers providing them with convenience of location and price, all while giving them quality and safe food solutions.
We’ve chosen this industry to pursue given that the F&B market is currently the highest growing industry in Egypt. Stand-alone F&B vendors have stood resilient despite the country’s recent economic and political turmoil, and in particular, street food vendors have witnessed a 26.5% growth in value across the last five years, according to conducted research. Current players in the market are limited to small-scale individual sellers that are not backed by licensing or a brand name. Given market dynamics and increasing consumer demand, 3al Mashy plans to take over and change the market to the better.

The company was previously called Akelny but the name and brand was changed to 3al Mashy

Date Founded 12/2017

Primary Industry N/A

Founders 3

Team Members 11 - 20

Business type N/A

Development Stage Growth

Revenue generating Yes

Linked Institutions N/A


Headquarter: Egypt

Branches: Egypt

Industries: N/A

Geographical focus: Egypt

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