Headquarter: United States of America (USA)
Branches: Palestine, Jordan
Geographical focus: MENA
Did you know that $1 billion spent on advertisement and sponsorship in football channels in KSA in 2018?
Fanera is the next TikTok for football fans.
Fanera is a crowdsourcing Social mobile application that allows people to share their favorite football moments through photos and videos from any location. It unites football fans on a centralized platform.
Football fans currently have a language and geographic barrier that is addressed using Fanera, since football has become a universal language that has no borders. Social Media platforms are broad and cover a wide range of topics, and an avid football fan would need to subscribe to five different platforms which also requires the need to subscribe to their favorite teams, players and influencers across all these platforms to capture the desired content. Due to this lack of focus, football fans spend on average 4 hours per week searching for content that is specific to their needs. In addition, due to the Social Media platform algorithms, football influencers content has a very limited reach that does not exceed 15% of their followers. Finally, football agencies are spending 25% of their marketing budget without properly reaching their target audience, while the sport tourists always struggle to get all the information and services they need in regards to the purpose of their visits which prevent them from having a perfect trip.
Fanera tackles language, cultural and geographic borders and unites fans across the globe in a one-stop-shop allow fans to contribute content and let their voice heard, easy to navigate platform to follow all their favorite teams, players and influencers. Our platform helps influencers monetize their content by providing a revenue sharing model, and enables football agencies the ability to enrich their social content, reach and promote their agencies globally which feeds their country of origins tourism and GDP. Through Fanera, we provide millions of tourists guided information on upcoming matches, tickets, stadiums and logistics.
Date Founded 06/2017
Primary Industry N/A
Team Members 1 - 10
Business type N/A
Development Stage Growth
Revenue generating Yes
Linked Institutions N/A