The Q3 2021 Emerging Venture Markets (EVM) E-commerce Venture Investment Report is one of MAGNiTT's flagship industry reports that takes a comprehensive look at the sector’s quarterly performance within the venture capital and startup ecosystems in MENA, Turkey, and Pakistan.

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Q3 2021 EVM E-commerce Venture Investment Report - Key Highlights


  • In just Q3 YTD 2021, yearly funding in E-commerce startups reached a record high in MENA, Turkey and Pakistan

  • Almost two-third of E-commerce transactions in Turkey in Q3 YTD 2021 were valued under $500K

  • Driven by one mega-round, Turkish startups accounted for 82% of capital deployed into E-commerce ventures across MENAPT in 2021 YTD

  • Egyptian startups closed 31% of E-commerce deals and raised 33% of E-commerce funding in MENA in Q3 YTD 2021

  • Pakistan and Turkey witnessed the highest ever participation of investors in E-commerce funding in Q3 YTD 2021

Keep the region’s latest venture data at your fingertips. Access our interactive data charts on Emerging Venture Markets

What’s in the report?

This half-yearly report provides a thorough overview of the E-commerce venture investment space in Emerging Venture Markets, and deep dives into specific updates on the following:

• A 5-year analysis of E-commerce venture funding evolution, with a focus on Q3 2021 country and industry performance benchmarks

• Top 20 investor ranking within the industry, together with the business type and HQ analysis of all firms that have invested in E-commerce startups across the EVMs

• Top 10 E-commerce startup funding rounds that were closed during the analysed period, as well as the ticket size split of the entire deal flow

• Top 10 last exits in E-commerce startups in MENA, Turkey and Pakistan



Who will benefit from the report?

The Q3 2021 EVM E-commerce Venture Investment Report is ideal for investors tracking startup activity, consultants looking to identify technology innovation trends, as well as government entities aiming to foster innovation in E-commerce.


This report was created with data from MAGNiTT, a comprehensive directory of technology innovation trends. The platform provides the following analytics tools:

Investment directories, a comprehensive list of all startup venture funding across the Middle East, North Africa, Pakistan, and Turkey

Market Sizing Tools to visualize investment growth and trends across industries, geographies, and stage

Startup Resources including a deal flow tool for applications to leading Venture Capitalists for investment

Exit comparisons, looking at Mergers & Acquisitions from across the region


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*This report aggregates and analyses tech startup investments in 17 countries in the Middle East and North Africa - listed alphabetically: Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Morocco, Oman, Palestine, Qatar, Saudi Arabia (KSA), Syria, Tunisia, United Arab Emirates (UAE), and Yemen.