The E-commerce 2022 Emerging Venture Markets (EVM) Venture Investment Report is one of MAGNiTT's flagship industry reports that takes a comprehensive look at the sector’s full-year performance in 2021 within the venture capital and startup ecosystems in the Middle East, Africa Turkey and Pakistan.

The E-commerce space across EVMs was able to break the 2 QoQ consecutive dips in capital investment and total transactions in Q1 2022. Both funding deployed into the industry and the number of deals closed by E-commerce startups grew by 63% and 6% since Q4’21 respectively.

E-commerce ranked in the top 3 industries by total funding across the Middle East, Africa, and Pakistan. Across all Emerging Venture Markets (including Turkey), the industry accounted for 10% of all VC deals and 9% of all venture capital deployed into startups.

Take a look at some of the top-level geography-specific insight from the report below.

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Key highlights - E-commerce 2022 Venture Investment Report



• Funding into E-commerce observed a 149% quarter-on-quarter growth to cross the $100M mark in Q1 2022
• While the KSA accounted for 59% of total capital deployed in E-commerce in Q1 2022, Egypt closed 43% of total transactions
• 2 exits were announced by E-commerce startups in Q1 2022 by the same acquirer





• The E-commerce space in Africa observed a 1,000% QoQ growth in funding over Q1 2022
• The highest funding round closed by Egypt-based Social commerce platform Brimore ($15M Series A) accounted for 45% of total capital invested in the sector in Q1’22
• 60% of total investors backing Africa-based E-commerce startups over Q1 2022 were international backers




• Deals closed and funding raised by Turkish E-commerce startups grew by 1,977% and 33% compared to Q1’21 respectively
• 1 deal closed by social commerce platform ($50M) accounted for 77% of total funding in the sector over Q1 2022
• 4 investors were responsible for deals recorded in the sector in Q1 2022





What’s In The Report?

This report provides a comprehensive overview and a deep dive into the Middle East, Africa, Pakistan, and Turkey E-commerce venture capital and funding investment space and includes the following: 

• A 5-year analysis of E-commerce venture funding evolution, with a focus on country and industry performance benchmarks
• A 2-year quarterly E-commerce funding breakdown and comparison of all Emerging Venture Markets

Top 10 investor ranking, together with the business type and HQ analysis of all investment firms 

Top 10 startup E-commerce funding rounds that were closed during the analyzed period, as well as the ticket size split of the entire deal flow

• E-commerce exit evolution across all Emerging Venture Markets

This report was created with data from MAGNiTT, a comprehensive directory of technology innovation trends. The platform provides the following analytics tools:

Investment directories, a comprehensive list of all startup venture funding across the Middle East, Africa, Pakistan, and Turkey

Market Sizing Tools to visualize investment growth and trends across industries, geographies, and stage

Startup Resources including a deal flow tool for applications to leading Venture Capitalists for investment

Exit comparisons, looking at Mergers & Acquisitions from across the region


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