Celebrity content app Yela raises $2.2M

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The UK-based, KSA-focused celebrity content platform Yela, has successfully raised $2.2M in their latest funding round. The Seed round was led by US and UK-based investors including Silicon Valley’s Razmig Hoghavian General Partner at Graph Ventures, Justin Mateen, Tinder co-founder and General Partner at JAM Fund, and Sean Rad, General Partner at RAD Fund and also co-founder of Tinder.

Founded in 2021, the Saudi Tech startup is offering a platform allowing users to get personalized video messages from their favorite Arab celebrities set to launch in August. Based on MAGNiTT’s MENA H1 2021 Venture Investment Report, MENA-based startups have been gaining more traction from international investors, where international investment already gained a 4% increase in share of total capital raised in H1 2021 than that of full year 2020.


The tailored content platform Yela has secured over a hundred A-list celebrities who fans can connect with including Amr Diab, Haifa Wehbe, Youssra, Mohamed Henedy, and Ahmed AlSakka. With an early bird priority pass for the first 5,000 users already sold out, the platform launch is on the right path to make big ripples in the content world. Highlighting this prelaunch milestone founder Alex Eid signed off his statement “It’s incredible to see the support that Yela has already received from all sides, investors, celebrity creators, and fans.” 

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