Pakistan's Unity Retail secure six-figure Seed funding

Unity Retail, a Pakistan-based E-commerce retail solution startup, has raised a six-figure Seed funding round, led by Boston Equity Partners

Founded by Atif Sami and Shoaib Ahsan in 2017 and relaunched in 2019, Unity Retail enables merchants with a single centralized application that integrates seamlessly with their storefront to sync and process orders. Based on self-driven or AI enabled auto pilot mode, orders are processed for confirmation, shipment booking, tracking and COD reconciliation.

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The founders saw an opportunity in connecting E-commerce platforms directly to courier services, streamlining order processing as well as delivery. They offer an end solution for E-commerce platforms to automatically process orders and thus removing the need for manual verification. 

Unity Retail was also incubated at The Nest I/O in batch 5 and has now processed orders worth $90M, with almost 200 clients utilising their services.

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Arif Baigmohammed, Co-Founder of Boston Equity Partners commented, “Unity Retail is singularly positioned for E-commerce enablement. While the demand for the service is significant at the enterprise level, the real scale is where the platform makes it easy for SMEs and home-based entrepreneurs to leverage the E-commerce opportunity through a plug and play solution.”

The newly raised funds will be used for marketing and product development. Unity Retail is looking to expand further in Pakistan as well as beyond the country to the MENA region. 


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