ArabyAds, an advertising intelligence platform in MENA, has announced its acquisition of AdFalcon, a pioneering advertising and data platform, and former technology hub of Noqoush Media Group. This acquisition is the manifestation of ArabyAds vision to revolutionize the AdTech space in the region and is the natural next step to take its technology roadmap to the next level.
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The technology suite acquired includes AdFalcon's Demand Manager (DSP), Bridge Technology, and Ad Network. These solutions enable clients to reach their targeted audience via programmatic buying, as well as support various ad formats, in addition to flexible targeting options and multiple pricing models. ArabyAds mission is to adapt these to performance-driven models beyond mobile.
Mahmoud Fathy, ArabyAds’ CEO said, “Our vision to become the region's first AdTech platform can only be realized by such strategic strides. We see this opportunity as the first of many to aid us in our endeavor. More than anything we are excited to have the brilliant team behind AdFalcon's technology join our family. We are thrilled to see what we will achieve together”
Fathy explained the main value the technology of AdFalcon adds, “The exceptional technology suite AdFalcon has developed in the past years complements the vision of ArabyAds with an exceptional added value to the performance marketing services we’ve been offering the past 6 years. The acquisition was a great and exciting move for us and another stepping-stone as we continue to enhance our presence not just in the UAE but across the whole MENA region. These forms of acquisitions are imperative for today’s businesses as every company should work relentlessly on providing its clients and partners with the most suitable solutions and products.”
ArabyAds’ current mission is to integrate AdFalcon with its existing set of successful products and solutions, “We are very committed to our expansion plans in the region, especially with the growing potential the Mobile Marketing industry has to offer. We will continue to look at new partnership/business opportunities as we aim to expand and establish our presence in several markets in the region including Saudi Arabia, Kuwait, Lebanon, Jordan, and Tunisia."
Fathy stated that ArabyAds continues to explore new markets with steady steps within the organization, internally, and externally, by seizing the right acquisition opportunities. “One of the methods of achieving this beyond growing our company internally through hiring the talented calibre is through mergers and acquisitions with other distinguished parties to work on maximizing the success of our products and serve our ultimate goal of optimizing results. The industry is continuously evolving and ArabyAds is constantly responding to the market’s demands and the growing potential, based on solid data and forecasting.”
2020 YTD has seen $803M invested in MENA-based startups, matching total funding of full-year 2019. Discover more trends and insights in our Q3 2020 MENA Venture Investment Report.