The company raised a significant amount of funding from several international investors led by twofour54
Narrativa uses artificial intelligence to translate data into accessible content, such as reports and product descriptions
ABU DHABI, 28 August 2017 – Narrativa, the technology company that uses artificial intelligence (AI) to translate data into easy-to-understand content, announced today the closing of its pre-Series A round, making it one of the first AI start-ups to receive funding in the UAE.
twofour54, Abu Dhabi’s media free zone, led the round with participation from a number of large media companies and business angels from Europe, the USA and the UAE.
Narrativa uses proprietary AI technology to automatically transform large data sets into accessible narrative content. Narrativa is the only company worldwide to automatically generate content in Arabic – along with several other languages.
David Llorente, Narrativa’s CEO, said: “Narrativa is at the forefront of natural language generation technology and this latest round of funding shows strong confidence in Narrativa’s growth and future prospects. The rise of big data, the rapid development of computing capabilities and the evolution of AI are revolutionising the way we produce and consume content. Narrativa’s AI technology helps companies in the media, e-commerce and enterprise reporting space to exponentially increase the amount of content generated, significantly reduce costs, and develop new revenue streams.”
Narrativa’s client base is primarily in the UAE, Saudi Arabia and Europe. With this funding round, the company is looking to penetrate the wider MENA market and expand into other industries where content can be generated, such as the financial services and oil and gas sectors. In the long term Narrativa aims to target the global digital content licensing market, which is estimated to be worth $4bn.
Maryam AlMheiri, CEO of the Media Zone Authority – Abu Dhabi and twofour54, said: “Our investment in Narrativa is in line with our vision to champion the creative community and foster the production of content. The MENA region provides ample opportunities for expansion, and is bolstered by a young, dynamic, tech-savvy population that has one of the highest consumptions of social media per capita worldwide. Less than 2% of online content is in Arabic; making start-ups like Narrativa so valuable. We are thrilled to be part of Narrativa’s next stage of its growth story.”
Funds raised from this latest round of investment will go towards team expansion, sales and marketing, and technology development to further enhance the evolution of Narrativa’s proprietary AI technology.
Before closing the round, Narrativa successfully participated in two acclaimed media start-up accelerator programmes: Next Media Accelerator in Hamburg and Flat6Labs in Abu Dhabi.
Narrativa was founded in 2015 with the idea of transforming data into text, in an automatic, smart and scalable way.
twofour54, home to Abu Dhabi’s media and entertainment industry, aims to cultivate Abu Dhabi’s media free zone and provide products and services to attract local, regional and international media businesses to the Emirate. Tasked with enabling a new generation of creative leaders and building Abu Dhabi as the Middle East’s leading hub for content creation, twofour54 provides world-class production facilities, talent development initiatives and training, and business support services for media companies.
Since establishment, twofour54 is home to more than 450 Arabic and international media and entertainment companies including Sky News Arabia, Image Nation, Ubisoft, CNN, Fox, Flash Entertainment, M&C Saatchi, and Flat6Labs, in addition to a pool of 600 bilingual talented freelancers.
twofour54 is operated under the ownership of Media Zone Authority–Abu Dhabi, a government entity. For more information, visit www.twofour54.com.