The Plush Posh, an online platform that enables users to buy and sell a wide range of verified new and pre-owned luxury products announced their launch today. Based in Dubai, The Plush Posh has been live since May 2019.
The exciting lineup at The Plush Posh consists of alluring products ranging from handbags, footwear, fine jewelry and watches, featuring luxury brands like Gucci, Fendi, Chanel, Louis Vuitton, Bvlgari and many more.
Founders Rashmi Malhotra & Akhil Mullick are seasoned executives with decades of combined fashion retail and management experience between them. Both have prior entrepreneurial and startup experience in Dubai. With a focus on the UAE market, The Plush Posh has plans to scale rapidly and address key markets such as KSA, Kuwait and Rest of GCC in the coming months.
The Plush Posh creates disruptive technology-based access for growing their community of users, giving them a new way to discover a selection of thousands of premium luxury products and resell pre-loved items.
With new products being added every day, authenticity of all products sold on The Plush Posh is unconditionally guaranteed through a unique combination of advanced authentication technology and years of luxury goods authentication expertise.
Says Rashmi Malhotra, Co-Founder, “We realized that there is a blistering need for bringing luxury out of the ambit of a select few. At the Plush Posh, we are building and inspiring a sustainable community to shop the world’s most stylish wardrobes, making authenticated luxury products accessible to wider target audiences and extending product life cycles in a quest for sustainability.”
The Plush Posh was founded based on the increasingly visible shift in mindset, of the burgeoning younger generation of society in terms of consumption preferences, that is also permeating the pre-owned luxury industry. Aspirational values and the desire to upgrade to a superior experience have been key drivers of this evolution in mindset. The growth engine of the pre-owned luxury segment is this generational shift in mindset and the founders began to see a significant growth potential in this space in the years ahead.
“Product differentiation will be one of the key drivers of growth at The Plush Posh, Rashmi Malhotra goes on to explain. Creating differentiation vs. competition in what and how we offer to our users is a continually evolving process. We carefully curate our catalogue and have clear guidelines on the condition of products that we accept for sale on our platform. We offer a delightful experience to our users by moderating the entire process from consignment to purchase, fulfilling our commitment to our core values of sustainability and making luxury accessible.”
The Plush Posh is creating an expanded outreach to buyers and sellers of new and pre-owned luxury via their online avenue, building trust through a promise of verified authentic pre-owned luxury. The Plush Posh makes new and pre-owned authenticated luxury products accessible to a wider target audience, thereby extending the usage life cycle of products, in a quest for sustainability.