SOUGHA concludes successful participation at Liwa Date Festival 2018



SOURCE: ZAWYA - SOUGHA concludes successful participation at Liwa Date Festival 2018

Abu Dhabi - The Khalifa Fund for Enterprise Development’s ‘SOUGHA’ concluded on a high note its participation at the 14th ‘Liwa Date Festival 2018,’ which was held under the patronage of H.H. Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Presidential Affairs. SOUGHA’s participation in the festival has highlighted the UAE’s heritage and local traditions through a range of popular, artistic and creative competitions, was in adherence to its mission to preserve and develop traditional art and crafts. This falls in line with the Khalifa Fund’s mandate to spread the culture of entrepreneurship, encourage innovation, and support the UAE's small and medium enterprises (SMEs) for national socio-economic development.H.E. Abdulla Saeed Al Darmaki, CEO of Khalifa Fund foe Enterprise Development, commended the role of the first heritage festival in the country in raising heritage awareness and promoting the culture of entrepreneurship and SMEs in the Emirates. The event was an ideal platform to showcase the participants’ products and activities at the local and regional levels.

H.E. added: “We will continue to pursue the path towards enhancing our entrepreneurial expertise and competitiveness in support of the UAE’s growth and development. Additionally, we are committed to efficiently participate in the government’s efforts to increase the standard of living and ensure the well-being of UAE citizens, as well as promote national identity, leadership, creativity, innovation, and excellence.”