Sigma Fit secures fresh funding to implement new tech
Egypt's Sigma Fit, a tech company that specialises in sports consumer products, has raised new funds from the Egyptian investment company, Innlife Investments.
Founded by three petroleum engineers who are aiming to change how consumers think about clothing, SigmaFit has multiple revenue streams from technology and white labeling to wholesale and medical protective equipment. The startup's mission is to change mindsets so that people purchase their clothing based on specs and not simply on looks - similar to buying a phone or car.
Sigma Fit have created high-tech clothing with several features that interact with individuals body to be sustainable and save water/electricity when washing. With the use of hydrophobic technology, Sigma Fit can create and sell clothes that can be worn for around three weeks without having to be washed. Their sportswear brand is currently operating in Egypt, the USA, Kuwait, and has patents pending in the field of antimicrobial sports products.
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The new funds have been raised for the implementation of new technologies and sectors, including AR and hologram projections sales, embedded sensors clothing, and new sports product lines.
A partner at Innlife Investment commented on the funding, "Techwear is changing the world and Sigma Fit made a huge role in protecting us from the pandemic and we believe it will play a worldwide vital role in the techwear field."
Omar El Metwally, Managing Director and Co-Founder shared his hopes for the future of the company, "We would like to expand to football, launch our retail stores where robots will be serving humans, and AR will be used instead of fitting rooms. We'd like to expand our medical productive clothing lines to fight any upcoming pandemic and launch the first hologram based shopping booth!"
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