Sheraa and Liv. host workshops to educate UAE youth and kickstart their entrepreneurial journey

The substantial interest in entrepreneurship in recent months has been acknowledged by the UAE government and various private organizations. Foreseeing its advantages for the region’s economy, several initiatives have been undertaken to provide guidance and support for aspiring entrepreneurs who look to turn their ideas into businesses.

Liv., the digital lifestyle bank by Emirates NBD and the Sharjah Entrepreneurship Center (Sheraa) collaborated to provide a workshop series for young entrepreneurs who require education and support for their startups. The three-week workshop series encouraged the participants to identify tech-enabled solutions for existing real-world problems, and develop their skills to make effective business decisions. It included entrepreneurship workshops, a financial literacy workshop, a marketing disruption workshop and a talk by an experienced startup founder.

Najla Al Midfa, CEO of Sheraa, said, “At Sheraa, we believe it is vital to provide key skills to young, aspiring entrepreneurs, as they form the building blocks of the future of the entrepreneurship ecosystem. Sheraa’s partnership with the youth-driven Liv.  is part of these ongoing efforts, and we are excited to be working together to inspire and mentor those at the early stages of building their start-ups.”

Jayash Patel, Head of Liv. was quoted saying, “As the UAE’s largest digital-only bank focused on millennials, Liv. is committed to building financial literacy among its customer base and empowering them in their journey towards financial wellness. We are proud to support Sheraa in its mission to promote entrepreneurship among UAE youth, and we hope this workshop series will equip aspiring entrepreneurs with the necessary skills and tools to build successful business ventures.”

The workshops concluded with Sheraa and Liv. distributing digital certificates of completion to all participants who also were invited to Sheraa’s ‘From Idea to Startup’ series, a monthly event in which entrepreneurial journeys from illustrious speakers are shared, serving as an empowerment and motivational exercise for creative minds looking for ideas and inspiration.