Riyadh gets some love: Careem NOW has expanded its food delivery services into a new Saudi Arabian city as the MENA unicorn targets the growing $26 billion food-delivery market
- Careem NOW has expanded its food-delivery services into Riyadh
- Over 100 restaurants and outlets available to order from at launch
- Careem NOW is targeting the growing $26 billion food-delivery market
Riyadh - 28 April 2019 – Careem NOW has expanded its delivery services to Riyadh, with over 100 restaurants and outlets available at launch.
Careem NOW, which is already operational in Jeddah, is Careem’s expansion into the food-delivery market as the company expands its platform beyond ride-hailing.
The launch will initially cover the areas Ash Shuhada, Ghirnatah, Al Izdihar, Al Mughrizat, Al Falah, Al Hamra, Al Yarmuk, Al Taawun, Qurtubah and Al Wadi, but is expanding rapidly across the city to offer deliveries to all areas.
From today, over 100 restaurants and outlets are available to order from in Riyadh, including Hamburgini, Maestro Pizza, Kudu, Applebees, Fuddruckers, Marble Slab, Baskin-Robbins and Jan Burger. More outlets are being added every week, and to mark its launch Careem NOW is offering 50% off (up to 30 SAR) for new customers in Riyadh.
Careem ride-hailing customers will be able to log into the Careem NOW app with their existing Careem credentials. If they have a credit card registered with Careem it will be automatically linked, as will any saved addresses from the Careem ride-hailing app. The Careem NOW app also has a smart reorder feature that enables users to repeat previous orders with one click and follow the arrival of their orders in real time on an interactive map.
Adeeb Warsi, Managing Director of Careem NOW, said, “The people of Riyadh are now able to enjoy the same Careem NOW service that we successfully launched in Jeddah back in December. Only 15 percent of the food delivery market in our region currently operates via app, but Careem NOW enables users to order from a wide range of restaurants easily and with rapid door-to-door delivery.
“Customers are expecting a smoother and broader service than ever before. The idea of having to call up a restaurant and read out a list of items, and hope it’s all written down correctly, are increasingly over. Ordering by app is how the industry is moving. The younger generations are driving digital ordering - which in the US is growing three times faster than dine-in traffic - and it’s a trend we believe is coming here.”
The food delivery market in Careem NOW's target countries is predicted to grow to around $25 billion by 2022. Careem already has over 33 million customers on the platform and an existing delivery system via Careem technology, so the service will be able to scale quickly to match potential demand.
Careem NOW’s app connects users with nearby restaurants and offers curated collections, smooth reordering, rich-search options, sorting and tagging based on cuisine or dietary requirements, recommended dishes, real-time tracking of orders and an easy-to-contact customer care team.
Following the expansion into Riyadh, Careem NOW will be launching next in Karachi, Pakistan and Amman, Jordan in the coming months.