Kuwait’s OptimizeApp Acquires Panda Media

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Kuwait-based content marketing platform OptimizeApp announced its full acquisition of Kuwait-based digital entrepreneurial education startup Panda Media. As a result of the acquisition, Panda Media will now operate entirely under the OptimizeApp name. OptimizeApp has retained Panda Media’s existing team and services, while its founder, Eid Almujaibel, will now serve as OptimizeApp’s new Co-Founder and Chief Marketing Officer. 

Optimize Advertising & Marketing Company WLL (OptimizeApp) is a platform that enables brands and entrepreneurs to intuitively launch, manage and track all their social media campaigns in one place without requiring technical know-how. The company is headquartered in Kuwait and currently serves customers across six markets: Kuwait, UAE, KSA, Bahrain, Qatar, and Oman. This unique partnership, Panda Media will add to its plethora of services offered to empower entrepreneurs along with their educational courses. 

As recorded in our MENA Q3 2021 Venture Investment Report, MENA exits in 2021 marked a yearly increase after a dip in 2020. Reaching an all-time high of 32 exits in 2019, MENA-based startups recorded 43% fewer exits in 2020 and picked up by 35% by the third quarter of the year. Amongst the most anticipated exits this year to date, were Qatari Healthtech Meddy Inc. acquired by Nigerian leading HealthTech player Helium Health, Jordan-based card game publisher Jawaker acquired by global gaming studio Stillfront, and Egypt-based automotive marketplace Sa3ar acquired by its local counterpart ContactCars.  


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The company’s new offering will provide local small and medium-sized enterprises (SMEs) and entrepreneurs with exclusive educational marketing courses and materials that focus on e-commerce growth and digital advertising. The courses and materials will be available on multiple platforms, including YouTube, Instagram, Snapchat, and podcasts, in addition to its native platform, ‘OptimizeApp’, available on the App Store and Google Play Store. CEO and Founder of OptimizeApp, Bader Alkazemi, highlighted "It's challenging for local businesses, especially those in the MENA region, to find locally relevant and accessible expertise to leverage the power of digital and social media marketing. We believe adding Panda Media’s unique and locally-relevant content-creation model and capabilities to our existing offering creates a solution that overcomes this challenge and enables businesses to grow faster and retain that knowledge within their markets. We welcome Panda Media to our family and look forward to our people working together as one team to help local entrepreneurs realize their dreams.” 

Newly-appointed CMO and Co-Founder of OptimizeApp, Eid Almujaibel, concluded "We’re very excited about the potential growth of digital marketing in the region and we found the right partner in OptimizeApp. Making our courses accessible to everyone has been the cornerstone of Panda Media's growth strategy since its inception, and our acquisition by OptimizeApp accomplishes just that. With a similar target audience and an overlapping user base, joining forces seemed like a natural fit. We are confident that our move under the OptimizeApp umbrella will add value to our users and strengthen the digital landscape in the Gulf and the wider region." 

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