Oman's eMushrif acquires Kuwait's My Route

eMushrif, the Oman-based IoT and smart transportation startup, has acquired the Kuwaiti startup My Route, public transportation smart app. My Route will merge with eMushrif and be the operational arm in Kuwait.


eMushrif turns ordinary school buses into smart buses to ensure children safety. The solution brings IoT to buses and consists of sophisticated hardware and intelligent software that help schools and parents to keep track of buses and students with four levels of safety checks inside the bus to provide high level of safety and efficiency.


Founded in 2019 by Hasan Akbar, My Route focused on public transportation live tracking to allow users to track and book buses and make their journey easier. Hasan, the solo entrepreneur will join eMushrif as a result of acquisition and lead eMushrif Kuwait office as a country manager.


“I am very excited about becoming a part of eMushrif and working with Adnan and the brilliant team in Muscat.” Hasan Akbar, My Route founder said, “especially because of their vision of making school transportation safe and smart in the region to tackle a lot of problems in our school buses. Together, we will take bus transportation safety to the next level and ensure high level of safety and efficiency.”


“We are very excited about this expansion leap in Kuwait and potentially other GCC and MENA markets.” Adnan Alshuaili, eMushrif CEO said, “The acquisition, and working with Hasan, is well aligned with our mission to make sure that our children are safe in school buses. We will also provide commuting management system for corporate using the same technology as we already conducted a few projects locally.”