As part of the Sharjah Investment and Development Authority (Shurooq) strategic vision to enable outstanding employees to take up positions of higher leadership, Najla Al Midfa has been promoted to Chief Executive Officer of its subsidiary, Sharjah Entrepreneurship Center (Sheraa).
Al Midfa’s promotion is in recognition of her outstanding role in the management of Sheraa since its inception in 2016 and her success in highlighting the Center’s mandate to build the entrepreneurial ecosystem in Sharjah, and support entrepreneurs to establish innovative startups that will contribute positively to the region’s economy.
Since assuming her post as General Manager, Al Midfa has been actively involved in developing Sheraa, and boosting its effectiveness and reputation as a one-stop shop for entrepreneurs looking to incubate and accelerate their businesses.
Al Midfa has held several high-profile leadership positions and is a board member of United Arab Bank. She is Vice-Chairperson of Young Arab Leaders, and a fellow of the Aspen Institute’s Middle East Leadership Initiative. She is also a previous board member of Sharjah Business Women’s Council.