Miral Ties Knot with Plug and Play ADGM: Aims to Pursue Innovation in the Travel & Hospitality Industry

Miral, known as Abu Dhabi’s creator of destinations, has made remarkable contribution to the development and management of Yas Island. Miral operates in entertainment, leisure, dining, sport, hospitality, retail, and real estate destination industries. Recently a partnership was formed between Miral and Plug and Play, a Silicon Valley based global innovation platform.

Plug and Play ADGM (Abu Dhabi Global Market) will assist Miral to connect with promising startups from all over the world via their international startup network. This will come in forms of knowledge and expertise share between the global network and the regional startups. Miral hopes to create a culture that’ll support the nurturing of constant innovation among the participating enterprises.

Miral’s vision is to turn Yas Island into one of the best global destinations for leisure and entertainment. This aligns with the goal to diversify Abu Dhabi’s economy by making the tourism industry better.

Mohammed Al Zaabi, the CEO of Miral, commented: “Our role as a partner of the Plug and Play ADGM tech accelerator supports Miral’s strategy of approaching every opportunity with an innovation-led mindset, and our goal to encourage others to pursue innovation of their own. Innovation provides a powerful competitive edge in the experience economy – and more specifically, our industry, as the ingredient that elevates a project from good to ground-breaking. By championing inventive thinking among travel and tourism startups, we can ultimately help to boost Abu Dhabi’s appeal as an investment prospect.”

Plug and Play already has lots of success stories to tell. They have successfully connected many startups to investors and corporations on a global scale. Their support has benefitted both startups and partner corporations to make progress together via acquisitions, investments, pilots and mutual growth. Plug and Play has one of the biggest networks of the world, including over 10,000 startups and 280 corporate partners in 25 locations globally.

“We are humbled and proud to partner with Miral and support them in positioning Abu Dhabi as one of the most attractive destinations internationally for both tourism and investment. Our ultimate goal is to source the most disruptive talent from across the globe to support Abu Dhabi’s vision in becoming a regional hub for entrepreneurship and innovation,” said Plug and Play’s Managing Partner for the Middle East, Omeed Mehrinfar.

The first ever FinTech accelerator program by Plug and Play was launched in Q3 of 2018. It supported financial institutions from different parts of the region to reach their innovation objectives.

Plug and Play founded their Travel & Hospitality Platform in 2016 at their Silicon Valley Headquarters. The focus was to discover, scale and support disruptive technologies that change the future of travel. Plug and Play’s global network helps a lot to source startup technologies that improve safety and security, lower costs, increase revenue, build brand loyalty and create exceptional travel experiences for all.

According to Zawya, the program is going to commence in the third quarter of 2019, with selected startups from ADGM.

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