Microsoft introduces SME-centric Dynamics 365 Business Central to UAE market



SOURCE: ZAWYA - Microsoft introduces SME-centric Dynamics 365 Business Central to UAE market

Dubai, United Arab Emirates – Microsoft today released Dynamics 365 Business Central, an all-in-one solution aimed at empowering UAE’s fast-growing SME segment, to streamline their financials and business processes, improve customer interactions and make better decisions with integrated intelligence.

Business Central is tailor-made for the small-to-midsized business that has outgrown its basic accounting software and is ready to connect its business across functions, processes and disciplines. Business Central is an all-in-one business management solution that easily and seamlessly connects back-office systems with business processes. It allows business owners to standardize and integrate their entire organization’s business processes, including sales, finance, human resources, operations, logistics and marketing to function as one.

Unlike traditional ERP solutions, Dynamics 365 Business Central is also deeply integrated with Office 365, and includes built-in intelligence, so it is easy to use and helps innovators to make smarter business decisions, leading to a competitive edge and accelerated growth.

As the UAE government continues its ambitious economic reform programmes, SMEs play an increasingly important role in national growth. For example, as of August 2017, more than 94% of companies operating in the UAE were SMEs, employing around 86% of the private-sector workforce, according to the UAE Ministry of Economy. In Dubai alone, smaller businesses account for almost 95% of companies, employing 42% of the workforce and contributing around 40% of the emirate’s GDP.