Egypt's Laverie raises six-figure funding round

Laverie, an Egypt-based dry-cleaning and laundry app, has announced an undisclosed six-figure funding round from A15.

The digital provider for laundry services has been operational since 2018 and has processed over 60,000 items, acquiring a client base of over 4,000 registered users.

The company also offers order tracking and various payment options for convenience.

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Laverie’s founders, Ayman Gaballah and Mohab Aloush bring together over 20 years of experience in software solutions, business development, and digital transformation across multinationals as well as small enterprises. They are now joined by new Laverie CEO, Hani Salama, who has been running his 30-year-old family-owned laundry business. Laverie intends to disrupt and uplift the service level of on-demand consumer services in Egypt.

Karim Beshara, General Partner at A15 said, "We have noticed the work of the Laverie team, how they achieved early organic traction in the areas they operate in, and the exceptional level of service they provide to their clients. The startup is a great addition to our portfolio given our previous experience in building and investing in tech-enabled consumer startups."

Ayman Gaballah, Co-Founder of Laverie commented, “Partnering with A15 is a pivotal milestone for Laverie and we are thrilled to be a portfolio company of such a leading and impactful tech investor. We are excited to have access to A15’s team of experts who will help build capabilities across different functions through its venture development program as well as use its network and offices for future regional expansion."

Hani Salama, CEO of Laverie, stated, “I am very excited about joining Laverie and having the opportunity to converge the 30 years of my family-owned laundry business experience into Laverie’s innovative digital model, along with the new services that will be added to our portfolio. We are looking forward to fine tuning a localized model capable of scaling in the Gulf countries with the support of our stakeholders soon.

“The revolution in digital services is touching upon all sectors, and I see a great potential & need in the laundry market in Egypt for transformation and makeover.  With a capable team such as Laverie’s, we can expect to disrupt the industry."

Laverie plans to expand its operations to provide easy access to premium laundry services to a much wider range of unserved clientele in the Greater Cairo area, and subsequently expanding to the Gulf within the next two years.

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