KSA's Kleen raises $2M SEED

Kleen, a technology solutions company for the laundry sector in Saudi Arabia, has raised $2M (SAR 7.5M) in a SEED round to expand its operations.


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KSA-based technology solutions company Kleen has closed a $2M (SAR 7.5M) SEED round with participation from Plus Venture Capital (+VC), Riyadh Angel Investors (RAI), and several angel investors. Kleen was established last year and launched its services in November. It is developing an integrated system of technical, operational, and logistic solutions to enable the service providers to raise and improve quality, control operations, reduce services costs in addition to improving clients’ experience. 

We’ve been witnessing MENA-based IT Solutions startups and Enterprise Software solutions providers emerge with new technologies and securing the capital needed to scale their operations. The IT Solutions sector has recorded a YoY growth of over 200% in the first quarter of this year compared to Q1’21, as recorded in our MENA Q1 2022 Venture Investment Report. MENA supported AI, automation, data analytics, and B2B solutions across industries have seen an increasing influx of Venture capital investment. We saw major funding rounds backing the likes of KSA-based Digital Data Management startup Master Works, and MENA's AI-powered Software solutions provider Mozn. The IT Solutions and Enterprise Software sector in KSA has shown promising signs this year with sizable rounds being closed by the likes of Penny Software and Quant


 



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To guarantee the quality of the services provided to clients, the company makes contracts with the service providers within the framework of trade and technical agency (Tech Franchise) which is a business model applied for the first time to the laundry sector in the Kingdom, according to the company. Hassan Haider, the managing partner at +VC, said that using modern technologies, within the innovative working models at service sectors, is one of main possibilities to attain targeted growth rates and expand at start-up companies. Therefore, we participated in the investment round in Kleen in addition to the integrated work team on which we can rely in attainment of desired objectives.

Kleen is developing an integrated system of solutions to digitize the local laundry market. Basith Ameer, Kleen CTO and Co-Founder, also shared his thoughts on the investment, "Kleen is aiming to provide laundry owners with all-in-one solution to streamline operations, manage processes, and ultimately better serve their online and offline customers."

Turki Al Sharman, co-founder of Kleen, added that the company shall use the investment to extend geographically, provide its services in Riyadh, Jeddah and other areas in the Kingdom, keep attracting talent staff and build a work team who shall enable the company to provide more innovative technology solutions whether to clients of Kleen Application or to service providers. 


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