enhance, a Silicon Valley-funded UAE tech company, plans to expand its online gifting platform joi to more consumers across the region, with the help of a USD1.2 million seed funding round.
According to the founders, Alper Celen and Ritesh Tilani, having already raised $700k, they’re well on track to reach this figure, thanks to a very successful first year of operations, which saw them grow from 3 to 27 employees.
Founded in late 2015 by enhance, the company offers consumers a unique selection of more than 500 curated gifts with a memorable delivery and customer care experience that sets it apart from the competition.
In addition to the most beautiful flower arrangements and gourmet hampers from renowned eateries including jones the grocer and Lime Tree Café, personalized jewelry, grooming products, and customized cakes and desserts are just some of the unique gifts available on the site. This fabulous portfolio is complemented by the special ‘joi’ touches… guaranteed free same-day delivery for flowers, exemplary customer care and gifting inspiration by ‘joi’s Angels’, and hand-delivery by stylishly uniformed ‘Agents of joi’.
With the new funding, joi plans to expand throughout the GCC, having already recently set up shop in 5 cities, including Riyadh and Jeddah in KSA, making joi the only regional online player in the physical gifting space. Next week, joi will also be launching the new, improved version of its website, and over the course of Q1 2017 major augmentation to their product portfolio will also be announced.
“The initial response to joi has been overwhelming to say the least. The youthful, discerning consumer in the UAE and KSA loves the convenience and choice we offer, not to mention our unique joi add-ons that make each gifting experience memorable. We remain committed to delivering this unparalleled service promise and are excited for the future as we expand into new markets,” added the founders.
The Middle East is still an underserved e-commerce market, and joi has assembled a unique and experienced team in technology, e-commerce oriented marketing and logistics to become an important player.
enhance also partners with international investors to help their portfolio companies establish their business in the region. An example of that is their stake in medigo.com, a company backed by leading Silicon Valley-based investor Accel Partners and LVMH. As the world’s largest online medical travel platform, Medigo is advised by enhance with business development support with the goal of success in the region.