Huawei partners with Fintech TPay Mobile to drive app monetisation for MEA developers

Huawei has joined forces with Fintech startup, TPay Mobile to make it easier and more convenient for developers in the Middle East and Africa (MEA) region to monetise their apps on Huawei Mobile Services (HMS). The first phase of the agreement will offer DCB services in 10 countries across MEA region, including all mobile subscribers. 

TPay Mobile is an alternative payment enabler in the MEA region and brings a wide range of capabilities to Huawei’s HMS platform.


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Huawei and TPay Mobile have been working closely as part of their ongoing commitment to support developers in the MEA region. This partnership will allow local and global developers to monetize their apps and services through HMS’ In-App-Purchases (IAP) kit across the region. TPay Mobile's Direct Carrier Billing (DCB) service offers all Huawei’s HMS customers in the MEA region the ability to pay for their apps and services through their mobile phone number. This will make it more accessible for Huawei and HONOR device users to pay for online services and apps on HMS.

As a result, developers will get 100 percent DCB coverage in the MEA region including Kuwait, Bahrain, Oman, and Qatar.

Sahar Salama, the Founder and CEO of TPay Mobile said: “We are very excited to launch this strategic partnership with Huawei which will equip local and global developers with the tools they need to better monetise their services through In-App-Purchases capabilities. This agreement further extends the value of TPay Mobile for top global merchants who are aspiring to scale their businesses across our region. Developers and online merchants have now an unparalleled access and local know-how, coupled with a trusted, agile, resilient, and scalable payments platform that they can use to scale up their businesses. During the first phase, we aspire to roll out payments in around 10 countries.”

Adam Xiao, Managing Director, HMS and Consumer Cloud Service for Huawei Consumer Business Group MEA said: “We welcome the opportunity to partner with TPay Mobile and as a result provide our users with more payment options. By working with TPay Mobile, we have been able to make it easier for local and global developers to monetize their apps and services to millions of more people in the MEA region.”


Pakistani startups saw $18M invested in H1 2020, with the overall number of deals increasing by 13% to 17 deals from H1 2019, illustrating the potential of Pakistan to become the next big South Asian entrepreneurial hotspot. Discover more trends in our H1 2020 Pakistan Venture Investment Report.