Haseel, a Riyadh based online grocery platform, has closed a round led by RTF among other participants include Vision Ventures, 500startups, Sure Technology and Nayyara. The platform, founded early last year, offers high quality fresh products such as fruits, vegetables and meat. Haseel was founded by serial entrepreneurs Sultan Alhaddab and Ahmed Alhamsh.
Mr. Alhaddab, the company’s CEO and Co-founder commented that, “the investment will help Haseel implement its future plans by improving our technology and developing our product. We are pleased to have such sophisticated investors onboard and we will be working together to serve Haseel’s customers”.
Adel Al Ateeq, deputy CEO at Riyad Capital and Chairman of RTF, commented on the investment: “The investment in Haseel is a natural extension of RTF’s efforts to scale Saudi startups serving growing markets with exceptional value propositions. We believe that Haseel could become a leading ecommerce company in the GCC region and we expect to back the business as it grows in Saudi Arabia".