Pakistan-based GrocerApp secures $5.2M Series A investment

GrocerApp is a Pakistani E-commerce platform which closed a $1M Seed investment round back in September 2020

GrocerApp, a Pakistan-based online grocery delivery platform, has successfully raised $5.2M in a Series A round led by Hayaat Global, with participation from Millville Opportunities Fund New York, Dubai Based Wamda Capital and Jabbar Internet Group, Saudi Based Nama Ventures, China based Haitou Global, and Pakistan-based LeanBricks and Walled City Capital. There was additional participation from Angels that include former Souq/Amazon Mena CFO Asif Keshodia, Khalid Alami, Ziyad Alami of Huda Group in Dubai and Jon Puckhaber of Alvento Capital who participated in his personal capacity.

Founded in 2016 by Ahmad Saeed, Hassaan Sadiq and Rai Bilal, GrocerApp is digitising grocery shopping in Pakistan with a focus on customer experience. Prior to GrocerApp, the founders were key team members of PakWheels, scaling the company to one of the earliest tech ecosystem powerhouses.


GrocerApp CEO Ahmad Saeed commented on the investment “We owe our success to the vigorous efforts of our brilliant team enabling us to rapidly scale in such a short span of time, while maintaining a sustainable and healthy unit economics. We are thrilled to have experienced investors as partners helping us not just with capital, but their operational and domain expertise, making GrocerApp a leading E-commerce platform in Pakistan. With the new funding round, we plan to quickly expand our offerings to strategic cities in Pakistan as well as expanding new business initiatives in the online grocery retail segment.”

Muhammad Ikhlaq, Chairman Hayaat Global, added “GrocerApp’s team is battle-hardened as it has been in the grocery segment for over four years and knows the arduous grocery vertical well. The team has scaled operations with minimal relative funding maintaining momentum with competitors, indicating the ability to succeed without relying solely on cash burn. We are excited to back this seasoned team and the capital injection will catapult GrocerApp into a dominant market position.”

Asif Keshodia, Director at GrocerApp, remarked “We’ve created a seamless infrastructure to receive orders, begin fulfilment, and complete delivery. GrocerApp has grown 3x in a matter of months - a testament to the fact that we’re gratifying thousands of customers every day. We believe it has the potential to be the largest retail company in Pakistan which is why we’re committed to pushing our innovations even further.”

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