Global communications company Grey Group acquired a majority stake in Dubai-based digital marketing agency hug digital, it announced on Monday.
“We’re very excited about our new partnership,” stated Oussama Jamal, chairman of hug digital, which he co-founded in 2009. “We are eager to take our digital expertise and knowledge of the MENA region and scale this with WPP and Grey Group. This acquisition will enable us to access resources that will expand our capabilities and accelerate our growth.”
Hug Digital, which also has offices in Egypt and India, boasts clients like Americana, Al-Futtaim, Majid Al Futtaim, Dubai Tourism and Emaar, which are among the 70 brands in its roster.
“Grey Group’s acquisition of hug digital enhances our leadership position in the MENA creative and digital space,” said Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific, Middle East and Africa.
Grey Group is a subsidiary of WPP, a global communications leader based in London. Its clients include Procter & Gamble, GlaxoSmithKline, Pfizer and Canon.
A press release announcing the acquisition noted that Grey Group would benefit from hug digital’s local expertise and experience with digital technology.