GetMuv, the Jeddah-based fitness app that provides Saudi Arabians flexible access to fitness clubs and health centers, has secured a $500K (1.8M Saudi riyal) Bridge investment from Wa’ed, the entrepreneurship arm of Aramco.
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GetMuv’s app gives local men and women of all ages the ability to enjoy flexible and affordable health and wellness memberships across multiple gyms throughout the Kingdom, instead of making long-term commitments to a single club. The platform has encouraged more than 100,000 Saudis to train regularly, raising overall fitness levels in the Kingdom during the COVID-19 pandemic by eliminating the restrictions of unpopular, long-term gym contract commitments, GetMuv states.
Ibrahim Yousef, GetMuv CEO and Co-Founder said, “We are grateful to Wa'ed for their continued funding support, as we grow and expand our business. Since our startup was created at the end of 2017, GetMuv has developed a loyal customer base of 130,000 registered sport and fitness enthusiasts who gain flexible, affordable, and on-demand access to over 100 top gyms, including Body Masters, KORE, Arena, NuYu, and other sports clubs across Saudi Arabia.”
Wassim Basrawi, Wa’ed Managing Director commented, “This latest funding reflects our confidence in GetMuv’s business model and clear value to the Kingdom’s future. As an innovative, digital solution that is helping boost fitness levels nationwide, GetMuv is another example of ingenuity that is ‘Made in Saudi Arabia'."
With Wa’ed’s follow-up investment, GetMuv has launched 1Pass - a corporate gym, sports, and fitness club membership plan that allows employees of registered companies to use participating gyms of their choice, pay monthly, and activate or cancel their passes anytime without having to pay sign-up or cancellation fees. 1Pass enables companies to measure the fitness levels and health activity of their employees through an interactive dashboard. 1Pass will be available for 249 SAR per person (including VAT).
GetMuv also plans to use the new funding to expand into the Kingdom’s corporate health and wellness sector.
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