GESALO concludes competition for Saudi and Bahraini startups in the IoT and Healthcare field

GESALO, the German-Saudi Arabian Liaison Office for Economic Affairs, has organized the third German-Saudi Startup Competition in Jeddah, following two successful rounds in Riyadh and Bahrain.

GESALO invited startups from Bahrain and Saudi Arabia to apply for the competition in May and received positive response from enthusiastic entrepreneurs. The objective of the competition in Jeddah was to find aspiring startups in the IoT (Internet of Things) and healthcare field. The pitch event took place on July 9 at the BMW showroom in Jeddah with over 200 guests attending the event, along with local entrepreneurs, investors and industry specialist speakers.

GESALO collaborated with the German Embassy in Riyadh, the German Consulate in Jeddah, the Ministry of Communications and Information Technology, the Chamber of Commerce in Riyadh, Jeddah and Damman.

Companies such as Alexander & Partner, Mohamed Yousuf Naghi Motors, Detasad, Konrad-Adenauer-Stiftung, Lufthansa, SAP, and Siemens Healthineers partnered with GESALO to support the event.

In the event, Michell Atallah (CEO, Siemens Healthineers), Stratis Pelekidis (SAP DGTAL X) and Fabian Blumberg (Konrad-Adenauer-Stiftung) spoke on the importance and accountability of institutions and companies to support innovative ideas, entrepreneurs and startups to help the Kingdom achieving the Vision 2030.

Holger Ziegeler, German consul general, said: “Most of the big companies were once a startup.”

The jury and the audience got introduced to innovative ideas and pitches from 10 Saudi and Bahraini startups. The startups attended Q&A sessions where they had to convince the jury about their project following a three-minute presentations.

According to Arab News, the competition was stiff in the IoT field. Eventually, Mustafa Mousa won it for his team, SADEEM International Company. Zahra Amohanna and her company YouPositive triumphed over others.


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