GEEM partners with FREEDOM to drive esports innovation in UAE

GEEM FZ LLE, a Dubai based esports startup, announces a collaboration partnership with Freedom Pizza. The collaboration is seen as the first local, non endemic partnership agreement in the region. The partnership will see Freedom & GEEM work on various collaborations, enabling Freedom to connect & engage with one of the fastest growing entertainment sectors.


After a successful beta launch in November 2017, GEEM, the digital esports platform launches on 26th September. Alongside their strong FIFA offering; League of Legends and Fortnite will be added to the platform, allowing both console & PC gamers to take their gameplay to the next level. GEEM users can compete in daily tournaments for cash prizes, in the aim of climbing leaderboards and showcasing their skills. GEEM is set to lay the grassroots infrastructure for competitive gaming.


Esports is one of the fastest-growing entertainment sectors, with a global audience expected to reach almost 500 million by 2020. This forms part of a global c.2.2 billion community who play video games and a fundamental shift in the way younger people spend their leisure time.


Charles Wright, Founder of GEEM, said, We are delighted to be able to collaborate with Freedom Pizza. Esports has become the entertainment of choice for brands looking to connect with young adult consumers, across the globe. Therefore for Freedom, to become the first non-endemic brand to enter the space in the region, shows how progressive they are as a business. It was an easy choice for us when mapping out who we potentially wanted to partner with. Freedom’s brand identity, first class digital operations and driven by a great team of innovators, it’s a hugely exciting time for esports in the UAE. It is exciting, it is growing and it is full of opportunity. We look forward to working with FREEDOM to create new and innovative ways to bring even more excitement and interest to GEEM & esports in the UAE.

Freedom Pizza Quote: “Freedom Pizza is thrilled to team up with GEEM for their forthcoming Fortnite tournaments. As a locally owned ‘made in the UAE’ business, we recognize the importance of supporting other local start-ups within our community. Partnering with a company like GEEM generates a lot of intrigue particularly when you see the the popularity of esports globally. We are excited to see GEEM lead the way for esports in the UAE."