Gamification and its major role for startups

Mirhan Mandour, managing director of SalesArm argues that the UAE is a fantastic place to start your business as the ecosystem is quickly evolving for fintechs and startups in different industries

The digital evangelist says: "Women entrepreneurs are actually encouraged in the UAE, a country where women are occupying leading roles in the government and in businesses, having equal opportunities to prove themselves. Our presence at the innovation hub of Dubai Internet City, In5, has facilitated the setup of our company and helped connect us with key people in the community."

As the world is going digital, organisations are gradually shifting from human to digital channels for client interactions. On the other hand, while human interaction remains necessary, organisations can also digitise their humans, leveraging mobile technology to shift their productivity to a whole new level, she believes.

The in5-incubted startup - SalesArm Digiteam - is an award-winning sales digitisation and gamification mobile solution that helps guide, engage and track sales teams.

SalesArm is designed as a personal digital assistant for salespeople, automatically capturing client interactions as they happen with no need for additional reporting. Accordingly, it allows managers to track and guide teams in real-time, enabling them to give comments and assign tasks. It has a track record with large banks, and has helped them improve their sales productivity by up to 30 per cent. Besides banks and large institutions, SalesArm is also available for SMEs and organisations in all sectors to download on the App Store and Google Play.

"Throughout my professional career working in banks and for banks as clients, I've seen a common problem that most organisations face: a lack of visibility on client interactions. Organisations are not sufficiently aware of the conversations happening with their clients. Who was met, what's the next step and updated deal pipeline," adds Mirhan.