Ford and SWVL’s Strategic Partnership: Now We’ll See Ford Transit Minibus as the Preferred Vehicle of Choice on SWVL Routes
Ford, the global automobile behemoth; and SWVL, the Egyptian mobility company, have agreed to form a partnership that’ll make the Ford Transit Minibus as the primary vehicle on SWVL’s routes.
The agreement is going to link the Transit with an application-based system, in order to allow the commuters from Egypt’s major cities to avail a very affordable alternative to the existing transportation services in the region.
Arab News noted that the announcement was made from Cairo, SWVL’s home city. The company has also gone through partnerships with EFG Hermes bank and Nasser Social Bank to ensure competitive lending rates to operators who are looking forward to adopting the Ford Transit bus as their primary vehicle.
Achraf El-Boustani, Ford’s Managing Director for North Africa, said: “We are thrilled to bring Ford Transit to Egypt, debuting in such a prominent and important role through this partnership with SWVL.”
Moustafa Kandil, SWVL’s CEO, is also very excited with the new partnership. ‘SWVL was created to help improve people’s lives by revolutionizing the transport scene in Egypt with a smart solution that helps ease the commute. We’re proud of the results we’ve achieved in such a short period of time, and the work that Ford has put in to help elevate the levels of service we offer our customers,” he said.