FoodTech startup Ordera raises six-figure Seed funding round

Cairo-based Ordera, a mobile application focusing on enhancing the pick-up and drive-thru experience in the F&B industry, has successfully closed a six-figure Seed funding round from Alexandria Angels and DAAL VC, with participation from AUC Angels.

• Users who download the application can place and pay for orders before arriving at the outlet of their choice, to find their orders ready for pick-up without having to wait in long queues or risk of coming into contact with anyone.
• The company witnessed exponential growth in the number of restaurants/outlets that signed new partnerships and opened their services for contactless pick-up and the drive-thru experience. 
• Ordera has signed partnerships with market leaders in the industry and closed deals with more than 150 venues to-date. They aim to eliminate the waiting factor and the need to carry a wallet.

Karim Abdel Kader, CEO at Ordera told MAGNiTT, “We are very excited about this significant milestone in the journey of Ordera. The investment will help us increase both our customer and vendor bases, expand to other cities, and add more features to our product to serve a wider segment of users.”

Read the full press release below.


Cairo-based Ordera, a mobile application focusing on enhancing the pick-up and drive-thru experience in the F&B industry, has announced the closure of its six-figure seed round from Alexandria Angels in Egypt and DAAL VC from Saudi Arabia, with participation from AUC Angels. The company witnessed exponential growth in number of restaurants/outlets that signed new partnerships and opened their services for contactless pick-up and the drive-thru experience. Ordera also witnessed a significant surge in the number of users ordering food & beverages via their application.

Ordera is considered among the first foodtech startups that are focusing on the pick-up experience in the F&B sector in Egypt, it’s also the first food ordering application with a built-in loyalty program in the country. Officially launched last year by Karim Abdel Kader, Noha Bassiouny, and Abeer Mostafa, Ordera has signed partnerships with market leaders in the industry and closed deals with more than 150 venues to-date. Ordera aims to eliminate the waiting factor and the need to carry a wallet.

"Ordera is revolutionizing the food takeout industry. They have a great product that is much needed by customers, backed by a passionate & dedicated team. Their business continues to grow and expand rapidly and firmly, and we're proud to have them among our portfolio companies" said Tarek ElKady, Founder & Chairman of Alexandria Business Angel Network.

Commenting on the announcement, Abdulrahman Alqahtani, CEO at DAAL said “Post-COVID-19, F&B, and retail markets’ conditions changed dramatically. Innovative startups are those who see the opportunity and provide real solutions for business. This is how we valued the opportunity in Ordera. Technology, sustainable business model, and scalability potentials are the factors that drove our attention. With the right and ambitious team in place, we highly believe in the success story that we can build together.”

The Ordera application is simple and easy to use. Users who download the application can place and pay for orders before arriving at the outlet of their choice, to find their orders ready for pick-up without having to wait in long queues or risk of coming in contact with anyone. They can pick-up their orders on the go from the outlet or even have them delivered to their cars.

“We are very excited about this significant milestone in the journey of Ordera” Karim Abdel Kader, CEO at Ordera tells MAGNiTT. “The investment will help us increase both our customer and vendor bases, expand to other cities, and add more features to our product to serve a wider segment of users.”


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