By Wamda Staff Writer / Wamda Capital - Image Credit: Wamda
Floranow, the region’s online B2B floral marketplace, successfully raised its first round of financing from Jabbar Internet Group, Dash Ventures, and Wamda Capital.
Fulfilling the floral industry’s need for new business models and efficiencies in the supply chain, Floranow was launched in 2016, connecting international growers to flower retailers, event planners, and hotels across the UAE. Flowers are cut to order, delivered in an uninterrupted cool-chain, and delivered in water to every doorstep, which increases the vase life in the market at competitive prices.
Floranow has created a direct link between the farmers and the retailers, thereby providing more varieties from farmers across the world.