By Tasnim Nazeer / Entrepreneur Middle East
There is an unprecedented variety of books that can aid entrepreneurs in the Middle East to scale their business on a global level. However, many entrepreneurs are often stretched for time which can make it difficult to pick books that are worth reading.
This year, I was committed to finding some of the most invaluable entrepreneurial books in the publishing world. The key, for me, was to track down books that can give you the best tips, advice and knowledge so that you can fully implement ways to further excel in your business. Some of the most successful people are those who take the time out to read, Bill Gates for example, even shares his reading lists on an annual basis.
I have often been asked to recommend books that can help entrepreneurs grow. Self-education by gaining knowledge through those who share their life experiences, successes and mistakes can help you to succeed and scale your project, business or venture ten-fold.
Here are five books that I believe Middle East entrepreneurs should read, which can help them gain the skills, knowledge, and drive to accelerate their prospects and reach intended goals.
Branding and social media play a significant role in helping entrepreneurs to reach a wider audience outside their locality, and can often "make or break" a business, which is why I have placed this book at the number one spot. New York Times bestselling author and serial entrepreneur Gary Vaynerchuk offers an invaluable insight into inspiration, drawn from dozens of influencers who chose to pursue their dreams, by building flourishing businesses and amazing brands.
This book can help any entrepreneur in the Middle East look into a number of different social media platforms, as Gary goes through them so that anyone can learn how to accelerate the presence of their business online. What struck me the most about this book was that Gary not only talks about the more popular social media platforms, but also teaches us how to tap into the emerging ones, to get a full hold of the many different avenues to brand your product or service.
The $100 Startup is a must-read for those entrepreneurs who are under the misconception that you need a lot of capital to succeed. Charles shows us experiences of startups that have started with just $100 or less in their pockets, but went on to build million dollar businesses. The book documents over 50 interesting case studies of entrepreneurs and contains actionable steps and checklists for those who want to realise their goals.
A strong emphasis in the book is to follow your passions through by avoiding procrastination and taking action. Chris argues that you do not even need to start out from a business background but if you have a passion, product or service that people are willing to buy you can turn that into a successful business.