Oman's eMushrif raises $2.3M Series A funding round

eMushrif, an Omani company that develops IoT systems for school buses and now COVID-19 tracking devices for quarantine compliance, has secured $2.3M in a Series A funding round, led by IDO Investments. The investment round also saw participation from Phaze Ventures, otf Jasoor Ventures, Dtec Ventures, Myrad Holding, and other angel investors.


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Founded in 2016 by Adnan Al Shuaili, Awadh Al Shukaili, and Issa Al Shuaili, eMushrif uses the Internet of Things (IoT) to turn regular school buses into smart buses. The startup deploys IoT devices on the buses that enable automatic attendance marking of the students. eMushrif has also built commuting management solutions for some other verticals. The company operates in Oman and Kuwait and has completed 3 acquisition deals to expand the team and explore other markets. 

Additionally, during the COVID-19 pandemic, eMushrif provided the government of Oman with IoT wearables used by people in isolation connected to a mobile app and sophisticated dashboards for quarantine compliance monitoring, implementing AI and crowd GPS technologies. Along with this, they introduced a smart attendance system and advance asset tracking for post-COVID-19 work environments utilizing its IoT and edge-AI technologies.

The company also operates an onboarding process at all borders providing IoT wearables to all travelers to Oman.

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Mazin Al Naamani, Portfolio Impact Lead at IDO Investments said, “At IDO Investments, we are committed to supporting growth stage, innovative startups in Oman that have the capability and scalable potential to expand beyond Oman’s borders by offering capital and a platform to expand globally. These startups typically have a product or service that is unique not only to Oman but to the world.

"eMushrif is a great example, and in many ways embodies the spirit of future-facing Omani startups of global potential. The company is exceeding all expectations and we are pleased to join hands in pursuing the company’s mission. IDO’s investment will be a catalyst in boosting growth and expansion for eMushrif. This capital injection will help in enriching existing jobs as well as providing new skilled job opportunities for Omanis”.

Adnan Al Shuaili, Co-Founder and CEO commented, “We’re excited to receive such tremendous support from our investors, who are aligned with our vision for expansion. With our current fundraise, we can continue to serve thousands of parents and save lives on school buses and regain parents’ trust in school transportation. We are also revolutionizing commuting services in other verticals such as oil and gas by providing intelligent commuting management system and ensuring the safety of the community by implementing COVID-19 quarantine compliance.”

Julien Plouzeau, Investment Manager at Dubai based DTec Ventures added, “Dtec Ventures sees a great potential for eMushrif in the UAE and is ready to support the founders to get traction with local institutions."

The newly raised funds will support their expansion to other markets and verticals across the region. The company plans to invest in strengthening product development introducing new cutting-edge technologies and scale mass production and supply chain for the IoT devices developed by the R&D team.


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