Egyptian food delivery platform Otlob to rebrand as Talabat

SOURCE: Caterer Middle East

Egyptian food delivery platform Otlob is to be rebranded as Talabat. The popular aggregator was acquired by Delivery Hero in 2017, and will now be brought under the Talabat brand, with aggressive national expansion planned.

Talabat said it planned to create 50,000 new freelance rider jobs in Egypt by the end of 2020 as it prepares to expand into eight new cities in the country this year.

Tomaso Rodriguez, chief executive officer of Talabat, said: “First of all, let me pay homage to Otlob and the Otlob team, an Egyptian success-story which we’re privileged to continue to build on. We are hugely proud of all of the talent that has had a role in Otlob’s success since its inception in 1999, and are excited to continue this journey together, working as one team.

“When we acquired Otlob in 2017, we saw that Egypt is a country of massive potential. It is a market of 100 million Egyptians with a love for food and the joy it brings to friends and families.

“From the street-vendor selling koshari from their cart, to the many family-owned restaurants, as well as your local stores who are looking to move into delivery; at talabat we will continue to provide services to our partners which improve their livelihoods and their profitability, allowing their businesses to prosper on our platform.”

Rodriguez added that more than 2,000 restaurant partners would be added to the platform over the next two months, as well as the app being updated, and a 30EGP meal deal being introduced.

The Food & Beverage industry saw increased investment activity over the last 5 years, jumping from just 10 deals in 2015 to 54 in 2019. Discover more trends and insights in our 2019 F&B MENA Venture Investment Report.