By Entrepreneur staff / Entrepreneur ME
Dubai-based enterprise Hey Music is by no means the first company dabbling in the data transfer space, and the startup is well aware of the presence of more established global competition (think WeTransfer, for instance) for their latest file storage, transfer and management product, Hey Ants. Having said that, the company decided to immerse itself into its Hey Ants product (a reference to what a colony of ants can achieve together), as it believes that there is enough room in the marketplace for another “safe and secure file transfer service.” Moreover, the fact that Hey Ants is available in Arabic makes the company confident of significant adoption in the region, and perceives this localization as its unique selling point.
Co-founded and owned by two private, hands-on entrepreneurs -an Emirati educated in the UK, and a European entrepreneur (both of whom have chosen to remain anonymous)- Hey Music is supported by a team consisting of a number of developers across web, iOS and Android platforms, and a marketing team. “Age-wise we range from 21 to 56 years old and we’re truly international, with team members coming from UAE, UK, Lebanon, Jordan, Syria, Egypt, Netherlands, Pakistan, India and Australia,” notes Darren Haynes, Marketing Director, Hey Music.
Offering the product in a freemium model, users can transfer files (up to 2GB for free) including such PDF documents, photographs, videos and music, whilst on the move from both mobile and desktop. The service also offers users the option of sending a password protected email or URL link, as well as the ability to set a one-hour, one day or seven-day file download period. Accordingly, Hey Ants users will also receive a notification of when the file was sent, and when the recipient downloaded it. Users can also upgrade to the premium Hey Ants Black service for US$9.99 per month, which includes a generous 100GB limit, added password protection features, and customizable link expiry date to a 14-day download period.
Hey Ants is part of a larger project by Hey Music that’s scheduled to launch later this year. Hey Music intends to structure itself as a global music, technology and social ecosystem “satisfying the creative and commercial needs of musicians, singer-song writers and music producers.” Further, thanks to the team’s history and contacts in the music industry, they discovered that there was a “real opportunity to be part of the empowerment process for creators,” and in enabling their desire for collaboration.