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Founded in 2018, Enhance Fitness set forth to disrupt the Middle East’s Personal Training industry by offering a seamless platform where users can book their personal trainers on-demand based on their location and preferences. As the demand for personal trainers grows in MENA, this latest investment roots Enhance Fitness in its UAE markets as it eyes market expansion.
UAE-based investors seem to have a steady activity investing in MENA as recorded in our August 2021 Venture Investment Dashboard. 4 out of the top 10 investors in MENA by number of deals closed over the month of August were UAE-based investors. While Global Ventures did not make it to the top 10 rankings, it still had a keen eye on participating in one of the biggest rounds in FinTech with Tabby’s $50M Series B fundraise last month.
In MENA, there is a high demand for personal trainers in an enjoyable, affordable, and hassle-free experience. Enhance Fitness’ app features make it easy to connect with users with personal trainers in their local areas, choosing from a wide variety of workout options, such as swimming, yoga, Pilates, MMA and general fitness, and training locations (gyms) at no additional costs. The Dubai-based startup is growing rapidly, with a team and network of 175 Enhance Fitness emerged with a new model for the fitness industry enabling access over membership.
In light of this recent investment, Tarek Mounir, Founder and CEO and Founder of Enhance Fitness highlighted “We are delighted to complete the Series A fundraise, especially as it is one of the largest to date in this sector in the Middle East. There is a revolution taking place in fitness, health, and wellness. Consumers want easy access to personal trainers and a choice of engaging exercise routines. We make that happen.”
The UAE-based startup plans to utilize its newly acquired funds to expand operationally and geographically, hire dynamic talent, strengthen its offering, and elevating its brand equity. Noor Sweid, General Partner and recent guest contributor on MAGNiTT concluded “For the past year, our investment thesis has focused on locating regional digital health solutions that not only improve health outcomes for hundreds of people but also shift the healthcare narrative from treatment and cure to prevention and early intervention. Enhance is one such solution.”
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