Dubai's Citron raises Pre-Series A funding from Arzan VC

Citron, a Dubai-based family business that supplies innovative mealtime products to families, has received a seven-figure Pre-Series A funding round from Arzan Venture Capital.


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Citron was founded in 2017 by Sara Chemmaa after she identified a need in the market for stylish and leakproof lunchboxes. Since its launch, the brand has grown to include over 90 products including a sustainable range, a bamboo range, and a range specifically designed for teenagers.

As a homegrown startup that began with one single product, Citron has had 200% YoY growth and has sold more than 100,000 items, the startup shares.

Sara Chemmaa, CEO and Founder of Citron said, “We are delighted to be taking the next step of the Citron journey hand in hand with Arzan VC. As a ‘non-tech' company, the investment is even more meaningful as this sector is currently out of favour by investors. As a female-owned and -run business, we are thrilled to be paving the way and are thankful to Arzan VC for backing strong female founders who are underrepresented and overlooked despite demonstrating superior returns.”

Laith Zraikat, Partner at Arzan Venture Capital commented, “Citron is catering to a huge market and the founder’s plan to diversify her product lines and sell directly to consumers made us realize Citron’s potential to grow and become a global company. We are looking forward to being part of Citron’s journey and assisting them in achieving their goals.”

In a move that shows confidence in both female-founded businesses and direct-to-consumer business models, the funds will be used to drive growth and further product innovation.


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