Careem’s food delivery service “Careem NOW” launched in Mecca, as it looks to multiply its presence in Saudi Arabia.
The service was already available in other major cities like Riyadh and Jeddah, and now the 1.5 million people living in Mecca will be able to enjoy the platform as well.
From July 22nd, more than 100 restaurants and outlets have become available to order within Mecca via Careem NOW. The platform has already included big names such as Al Baik, McDonalds, Maestro Pizza, Baskin Robbins and Pizza Hut among others. More outlets are being added every week to make the service even more diversified.
Careem’s users in Mecca can log in to a separate Careem NOW app with their existing account. If they already have a credit card and home address registered with the ride hailing app, both will automatically be linked in Careem NOW.
Careem NOW app has a smart reorder feature which enables the users to repeat orders they have completed previously, with just one click. They will be able to track their order real time via an interactive map.
Adeeb Warsi, Managing Director of Careem NOW, said, “The people of Mecca are now able to enjoy the same Careem NOW service that’s already available in Jeddah and Riyadh. Only 15 percent of the food delivery market in our region currently operates via an app, but Careem NOW is changing that and enabling people in Mecca to order from a wide range of restaurants easily, and with rapid door-to-door delivery.”
“The idea of having to call up a restaurant and read out a list of items, and hope it’s all written down correctly, are increasingly over - ordering by app is how the industry is moving. The younger generations are driving digital ordering - which in the US is growing three times faster than dine-in traffic - and it’s now increasingly available in the Middle East,” he added.
Careem is getting praiseworthy success with their food delivery platform. The food delivery market of its target countries are expected to grow up to $25 billion by 2022. With more than 33 million customers currently, Careem hopes to expand its food delivery services even further in the upcoming years.