YC Backed Breadfast Raises a Financial Bridge in Preparation for Series B and Launching Breadfast Now
Breadfast, the Cairo-based fresh bread and groceries delivery company raised a seven figures financial bridge preparing for Series B. Paul Graham (Founder of YC), and Paul Buchheit (Founder of Gmail) were among the investors who participated in the recent round. From the region, Endure Capital and Abu Dhabi based Shorooq Partners participated in the round along with other very strategic players from Saudi Arabia, UAE, USA, UK and Tanzania.
Breadfast also announced the soft launch of Breadfast Now, the first native cloud supermarket in Africa and the Middle East, eyeing an aggressive expansion within the next 3 years across MEAT, starting with Dubai, Riyadh and Jeddah. Breadfast native products include fresh bakery, produced daily within their production facilities, in addition to a growing variety of breakfast delights and general grocery goods.
Breadfast was founded mid-2017, and has been growing organically ever since, delivering tens of thousands of orders every month. From the first day, Breadfast goal was to improve the shopping experience of customers’ daily needs. Breadfast aspires to become the only channel between the source and the end user, which is how the company started by delivering their own fresh bread from the ovens to the households directly.
“Breadfast is on a mission to drive the emerging markets to a world-class shopping experience. Our customers have been and will always be our top priority. We think that customer experience is underestimated in emerging markets, and our goal is to build the right infrastructure using technology to reach the experience the customer deserves.” Mostafa Amin, Co-Founder and CEO.
“We are excited and humbled to join Breadfast’s journey as we firmly believe in the Founders and their unparalleled focus on execution, user experience and scale. We have been working closely with Breadfast to build their operations in UAE, KSA and so forth and cannot wait to dominate the region” by Shane Shin, Founding Partner at Shorooq Partners. Shorooq Venture Partner Tom Eliopoulos further adds, “this is only the beginning of Shorooq’s expansion into Egypt and we aspire to build stronger presence here with such leading startups like Breadfast”.
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