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Launched by Mohamed Rizk (aka Seemo) and Fredrik Granström 14 months ago, Brantu’s vision is to create a convenient and seamless fashion sales experience for the buyers and fashion brands. The startup debuted with a women’s assortment, offering fresh and trendy apparel via a mobile-first platform with exciting and appealing content, speedy delivery, and free returns. They also offer brands various operational models to simplify the onboarding process.
According to CEO and Founder Mohamed Rizk, "We are changing the Egyptian consumer habit of buying fashion online. Before Brantu, fashion consumers bought through international/cross-border websites, facing the issues of long delivery times & customs or local general merchandise platforms whose assortment & appeal do not cater to fashion consumers. We are providing speedy delivery, trendy products & appealing content to Egypt's mass population, serving millions of fashion shoppers.”
Wael Amin, Sawari Ventures Partner added, “Brantu is easily the best example of the tremendous acceleration in digital adoption that we have witnessed across all sectors during the pandemic. We have full faith in Brantu’s management team's ability to take the company to market leadership.”
The move towards online fashion has shown incredibly strong momentum, especially since COVID-19. Many top online fashion platforms experienced tremendous growth and renowned mega fashion houses began complementing and occasionally substituting their offline sales online to have a leaner and more efficient mode of selling their brands. Brantu believes that the market is finally ready for a fashion pure player.
Since it's launch last year, Brantu has seen strong MoM growth and managed to acquire 20,000+ users in their first year with limited funding. The platform currently has an assortment exclusively for women from 70+ of the market’s top brands.
With the new funds, Brantu is looking to fuel the growth of its user base, increase its verticals, and capture the growing market share within the growing fashion and lifestyle industry in Egypt.
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