BPG Orange rolls out integrated communications packages to support recovering businesses

Dubai-headquartered integrated communications agency BPG Orange, part of the BPG Group and WPP network, has unveiled a suite of marketing packages designed to support and empower regional businesses as they focus on recovery after the pandemic. These include startup and SME packages for advertising, branding, social media, and PR.

Despite the pandemic, startups have continued to attract venture capital funds and angel investors. A recent MAGNiTT report shows that the past six months saw a total of $659 million invested in 251 deals in MENA-based startups - the UAE remained the most active startup ecosystem in the region with 26 percent of all deals.

“As engines of economic growth, startups play a key role in the region’s economic diversification, creating jobs, attracting investment, and sparking innovation. After the COVID-19 upheavals, economic outlooks remain hazy but everyday consumer behavior has clearly changed. In an outstandingly short timeframe, people have adopted new habits, increased adoption of digital and virtual communication solutions, and shown remarkable resilience. For startups entering the new normal, it’s time to assess priorities, revitalize and even reinvent marketing strategies to prepare for the future,” said Arif Ladhabhoy, general manager, BPG Orange.

During these difficult times, BPG Orange prioritized authenticity and innovation. Using a combination of new technologies and old fashioned listening, the agency has supported clients in achieving core objectives. 

Adding to the impressive roster of existing clients such as Booz Allen Hamilton, HMD Global, Innoventures Education, Jumbo Group, KPMG, Sony, and Warner Media, BPG Orange won a vibrant cross-sector mix of clients and projects in 2020 spanning consumer goods, fintech, telecoms, technology, and genomics. These include Adol, Aladdin.life, BGI, Deezer Saudi Arabia, Lifecare, PayBy, and Philip Morris International, among others.

In 2018, the PR, creative and digital agencies within the BPG Group were merged to create BPG Orange. “We build integrated teams around clients, with a single account lead rather than separate teams,” explained Ketaki Banga, Chief Operating Officer, BPG Orange. “This allows us to function without the frame bias of traditional or siloed agencies, and be able to objectively recommend relevant marketing and communications solutions for our clients’ challenges. Our clients benefit from the agency’s integrated experience, as well as a unique culture that offers boutique agency personalization with big agency competencies within the WPP network.”

Avi Bhojani, Group CEO, BPG Group, summed up: “Despite the pandemic, we are optimistic about the UAE’s resilience and dynamism of homegrown businesses. We have been here for more than four decades and are proud to have supported various creative and disruptive ideas that defined the region. As an agency, we want to do our bit to help rebuild businesses and kickstart the economy by nurturing a supportive ecosystem that enables the UAE’s future growth and progress.”

BPG Orange is also offering free-of-cost 90-minute communications consultations on Zoom. Businesses get quality time with the agency’s experts to discuss their communications and brand challenges. The consultation is a great way to get fresh, unbiased perspectives on their marketing strategy as well as impactful ideas for quick wins.


2019 has seen $516M invested in GCC-based startups, a 22% drop in total funding from $661M in 2018, mainly concentrated in the UAE. Discover more trends and insights in our 2019 GCC Venture Investment Report.