MENA-focused secures $3M Series A investment, is a healthcare startup with operations in Lebanon, and has raised a total of $4.2M in funding, a UK-based and MENA focused orthodontics startup, has closed a $3M Series A investment round, led by MEVP with participation from SOSF, IM Capital and returning investors iSME, Cedar Mundi Ventures and IFA capital.

Founded in 2019 by Dr. Cherif Massoud, is a digital healthcare platform working on redefining the orthodontics support experience with a chain of digitally-equipped clinics to offer faster and more precise treatments through its licensed partners. It uses ISO and CE certified invisible teeth aligners, 3D-printed in-house, to assist its network of partner clinics to treat patients with mild to moderate cases of teeth crowding and spacing in an average of 6 months.


Riyad Abou Jaoudeh, Junior Partner at MEVP, remarked “With the social changes happening across MENA, we believe that the future of dental care is linking patients with doctors digitally. We have been following Dr Cherif and his team for a while and are very excited about the progress made in serving clients across MENA using an end-to-end digital experience.”

Dr. Cherif Massoud, CEO and co-founder of, elaborated “We believe in a full digital dental workflow and are equipping our network of clinics with all the digital tools necessary to offer accurate and effective treatments.  At a click of a button our users are directly connected to their dentists and orthodontists. Our advantage and main strength is that we make all of the treatment planning in-house, we listen and take the feedback of the patients, transmit it to our network partner clinics and constantly improve our offering.”

Boosted by these new resources, will focus on hiring new talent and expanding its geographic reach across the Middle East. The startup also plans on growing its network of partner dental clinics across KSA, UAE, and the region, to reach more cities and countries in the GCC.

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