Augmented Reality Startup Pixelbug raises $350,000
Pokémon Go was music to Dany El Eid’s ears. The 34 year-old Lebanese is the founder of Pixelbug, a Dubai-based startup that uses augmented reality—the overlaying of computer-generated information or images on an object, view or person. It’s the same technology as Pokémon’s, but El Eid applies it to help brands market their products.
“The technology [augmented reality] doesn’t really sell itself,” says El Eid. Technology can be too early, or overhyped.